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GENA continues transformation to Global Trade Association

Associations /
October 10, 2025, 8:04 AM /
GENA GAM 2025 Vienna, 25.9.2025
GENA GAM 2025 Vienna, 25.9.2025
The Global Exchange Network Association (GENA) turns into global trade association while reinforcing joint service delivery through its strategic cooperation with Peppol. A guest presentation of GLEIF highlighted solutions to global identity management.

Secretary General Marcus Laube presented status and continued plans to expand globally while keeping local focus. GENA adopted a new vision and mission statement focussing on global trade and seamless digital transaction support.

Marketplace among members based on Enhanced B2B

Jointly addressing diverse requirements of electronic business document exchange, GENA members rally around the Enhanced B2B Peppol/GENA framework (eB2B) to enable combined portfolios. The Interoperability Working Group (IWG) focuses on this standardized method to combine unique strengths of each service provider into a comprehensive portfolio to offer to their customers. Instead of reinventing the wheel over and over again, joint service delivery as an integrated and global solution is a major benefit to GENA members to bring to the e-Invoicing world.

  • GENA members can choose to specialize in service delivery, e.g. in their core jurisdictions implementing mandatory e-invoicing and e-reporting
  • The Enhanced B2B framework allows to combine such specialized capabilities into a broad portfolio, using established and proven components from the Peppol Interoperability Architecture.
  • Together, this results in robust scalability and accelerated time to market

This approach of “combining strength” translates into the vision of a GENA marketplace to foster partnering between members for the benefits of their customers.

A guest presentation including Nuria Vegas, Global Legal Entity Identifier Foundation (GLEIF), highlighted solutions to address entity identity management on a global scale. In business document exchange in general, and specifically in e-Invoicing, solving the challenge of identifying an organization is essential to build trust and effective implementations. The “Legal Entity Identifier” (LEI) already is an existing, maybe sometimes overlooked and under-estimated element available in the Peppol network (code 0199 in the Peppol eDEC Participant Identifier Schemes) and thereby also in the Enhanced B2B framework.

Stronger Together

All in all, the GENA community is a vibrant body of active participants across the entire B2B Service Provider industry set to accelerate its growth combining their strengths to jointly deliver on the many developments in the e-Invoicing space world-wide.

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